In today’s fast-moving world, transportation logistics plays a crucial role in the efficient movement of goods and people. The implementation of generative artificial intelligence (AI) and digital twins in this area is set to bring fundamental changes to the way logistics companies and transportation service providers work.
Generative AI refers to algorithms and models that are capable of generating new data or content with similar properties to existing data. These models can produce many forms of data, ranging from text to images and music, and they can be used in various fields, from the creative industry to data augmentation and simulations. “This technology is often used in areas such as image and text generation; however, it is also seeing increasing use in transportation logistics,” says Martin Friedrich. A senior scientist in the Transportation Logistics department at Fraunhofer IML, he sees route planning and optimization, fleet management, warehouse management and demand prediction as possible areas of application for GenAI. “Applying the new technologies in these areas will create significant benefits for logistics professionals – for example, efficiency gains, cost savings, increased sustainability and customer satisfaction,” says the IML researcher.